Asset Advantage is an established, privately owned, finance business which provides asset finance and unsecured loans to UK based SMEs via a premium panel of introducers. Our finance products utilise a combination of experience, expertise and uncompromising business processes to deliver the perfect solution to our clients. - The Asset Advantage Efficiency Difference - We carefully pick our panel of introducers in order to ensure that we work with people who buy into our common sense approach to lending. We know that once a business has decided to make an asset investment or borrow they want the decision made quickly so we have committed resources to assessing proposals as quickly as possible. Not all businesses fit into neat pigeon holes, so we work hard to find the strengths that outweigh any apparent weaknesses. Tick box systems can be useful where you want to cream off the easy to do deals, but they are no match for the depth of experience in our Credit team. Where the computer says ‘no’ we often say ‘yes’ leveraging our practical knowledge of business and credit risk. " They understand business and credit risk and want to lend money." One of Asset Advantage’s key strengths is that it has been operating the same business model for 16 years. Our approach to lending is the same now as it was when we wrote our first loan. That consistency of approach, through the economic turmoil of the past decade, defines Asset Advantage and Efficient Finance.