In 2007, Ken Henderson founded Performance Based Marketing a specialty sales and marketing agency featuring creative problem solving for Ken's clients. Currently PBM clients include Net Zero, LifeAlert, SMC Security, and NutriSystems. PBM is a "Shared Revenue" agency that places advertising for clients on a Income Sharing model with issuers. "The diversity of our clients is representative of how I like to approach sales and Marketing, said Ken. Henderson continued "Our focus is how to improve sales and promotional results with creative problem solving. We are prepared to take on any challenge big or small where innovation and creativity are essential for growth or expansion". The combination of non traditional thinking and shared revenue advertising has proven a successful strategy for our clients in leveraging their business with a pre-determined risk tolerance.