We fill our homes with pieces that we are drawn to. Our abodes are invested with our passions and our personalities. So much creativity goes into making a home beautiful and meaningful. For many of us, this is an ardent pursuit. At Icon By Design we understand this desire, but we realise that it can be tricky to find great furniture at the right price. We think the high-end and expensive designer brands gives you, the consumer, a raw deal. That's because everyone along the way takes a cut, from brands to wholesalers and landlords. So we're taking on the high-end retailers to offer you timeless, designer furniture at affordable prices. Here's how we do it differently: Save 50%: Direct from the Makers No middleman. No brand owners. We source our products direct from the maker so we can offer you unbeatable prices. With no middlemen and brand royalties to drive up the cost, you get the same exceptional design and craftsmanship as our high-end competitors, at a fraction of the price.