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Anna Watson
Director Of Strategy And Insights at Melt Sports/Culinary/Entertainment
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Work Experience
Jan 2017 - Present · 7 years and 11 months
Director Of Strategy And Insights
Jan 2018 - Present · 6 years and 11 months
Strategist
Jan 2017 - Jan 2018 · 1 years
sparks grove
Strategy Intern
May 2015 - Aug 2015 · 3 months
Company Details
Founded in 2000, MELT is one of the nation's most successful independent sports, culinary and entertainment marketing agencies. This includes MELT’s 20-year representation of The Coca-Cola Company, activating 19 Final Fours, 8 seasons of ESPN College GameDay, Fifa, MLB, MLS, Nascar, PGA, and Olympics. Other clients include AFLAC, their sponsorship of the SEC, HBCUs, NCAA and Coaches Saban and Sanders, Dogsters, Ghirardelli, Bath & Body Works and The City of Mobile's 200mm renovation of The Mobile Civic Center. MELT is a full-service agency offering services including brand strategy, event and experiential marketing, social and digital content production, retail and shopper marketing, sports property and sponsorship strategy and execution. Thompson also created one of the country's most successful internships, MELTU, based on his experience of working his way through Auburn University as a student assistant in the Sports Information Department. MELT University has guided 1000s of college students with career advice, podcasts, weekly newsletters, videos and resume coaching. In 2020 Thompson published "Build Brand YoU". MELT also helped launched the Jboy Show podcast and SANIL, a student-athlete NIL marketing agency. MELT's awards include 2023 Chief Marketer Pro Award, 2023 and 2022 Ex Award, 2022 NACDA/NACMA Gold Medal, 2020 Chief Marketer Top 200, 2019 ABA Company of Year, 2018 Shorty, 2018 Drum Marketing USA, 2018 Interactive Marketing, 2018 Event Marketer's 100 "IT" List, 2018 American Business, 2018 Shopper Marketing Effie, 2018 PR News Social Media, 2018 Cynopsis Sports Media, 2018 Cynopsis Social Good, 2017 Event Marketer, 2017 and 2015 ABA Agency of The Year, 2015 Cynopsis Social Good, 2014 Cynopsis Brand Marketer, Event Marketer EX Award, Biz Bash Top 50 Event Producer and Adweek Buzz Award.
Year Founded
2000
Social Media
LinkedinFacebookTwitter
Industry
Advertising Services
HQ Location
3535 Peachtree Rd NE Suite 320 Atlanta, Georgia 30326, US
Keywords
Brand StrategyEvent/Experiential MarketingVideo/Branded Content ProductionSocial Media MarketingDigital MarketingOriginal ContentSponsorship Evaluation/NegotiationRetail/Shopper MarketingSponsorship Sales/MarketingCreative
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