NappyClub.ru is a diapers and baby care D2C products club. Sales growth by 2.3x annually since 2017. D2C model provides high profitability. Online sales throughout Russia (considering European expansion). Own brand with 10 types of baby diapers and 50 items of baby care cosmetics and hygiene (high loyalty). Long-term consumer cycle (peg for 2-3 years, LTV economy).