The Ganges, which is virtually synonymous with Indian civilization, is dying. Pollution, over-extraction of water and emaciated farm canals are killing the mighty river. At PHOOL we collect floral waste from the temples and mosques in Uttar Pradesh, thus preventing 7600 Kgs waste flowers and 97 Kgs toxic chemicals from getting into the river daily. The waste is handcrafted by rural women self-help groups into patented organic fertilizer and incense sticks via flowercycling. We plan to expand this movement by having a pan-India presence in the years to come.