Our founder, Sheila Morovati, sees habitual waste throughout society and creates change to protect our environment. She successfully spearheaded the ban on single-use plastic straws and cutlery in the City of Malibu. She also convinced Uber Eats and Postmates to change the default setting in their application so that users only receive plastic cutlery upon request. She saw the problem of single-use plastics during her work as President and Founder of CrayonCollection.org, an organization that redirects would-have-been trashed crayons from restaurants into the hands of the most underserved schools in our nation. Sheila noticed that family-friendly restaurants all over the United States were throwing away over 150 million still-good crayons per year simply due to HABIT. The crayons, made from paraffin wax, ended up in landfill where they do not decompose. Meanwhile, teachers spent over $900 a year on classroom supplies, and art programs were disappearing due to budget cuts.