Alt Key Theory (AKT) is a Hong Kong based marketing consultancy and was founded by award winning advertising & media marketing veteran, Anjali Kapoor (https://www.linkedin.com/in/anjkapoor). Anjali brings over 15 years of global trade and consumer marketing experience to businesses who want to scale using the power of great brand building. Tapping into her wealth of media marketing experience, network of experts and leveraging her project management skills, Anjali works with clients alongside their in-house marketing teams adding resources as needed or works independently with her team off-site to deliver marketing campaigns/special strategic projects. Anjali also helps clients by stepping into senior marketing & communication roles on a contractual basis as they look to find a replacement candidates for full time positions. She assists the leadership team in strategic planning and rolling out urgent projects and also nurture client marketing teams. AKT delivers small and large scale marketing & communication projects that internal resources cannot cover due to time or resource constraints. AKT enhances client teams and helps optimize efficiencies to deliver challenging goals as in internal partner. Specialties: /Corporate Identity, Strategy and Branding /Marketing campaign management and execution /Product launches /Customer acquisition and retention strategy /Digital Marketing /Sponsorships and Partnership marketing /Event Management /Press & PR