SoBo Community 's misson is to use marketplace concepts to optimise precious reource usage in our society. Through last years we have developed several concepts, including Something Borrowed- a peer to peer fashion rental network and Parampara.co -an online marketplace collecting the best vintage fashion stores from all over the world - Shoppable in ONE place for a global audience. Together with our users and suppliers, we want to create a world where indulgence and overconsumption are never synonymous.