The moment of the purchase decision has been the focus of our thoughts and actions for over 20 years. Using well-founded data, we measure and analyse shoppers' behaviour in the context of shopping decisions and examine the attitudes, motives and emotions behind them. In order to build a comprehensive assessment, we look at things from the shopper's perspective and supplement this with the views of retailers and manufacturers. Based on this in-depth understanding, we consult with you on how to optimise your measures in the areas of sales, shopper marketing, category management and marketing.