True to their name, AMPM believes in designing products that are comfortable yet versatile, stylish yet functional and that seamlessly transition their consumers from day to evening, work to vacation or even season to season. Bringing an easy, effortless sort of luxury to people with multi-faceted lives, their aesthetic is a modern mix of the classic and the contemporary, one that takes the best from both worlds. The brand's Creative Director Priyanka Modi, who is a strong advocate of ‘less is more’ once famously said, “I have truly come to believe that if you create something from your core, something undiluted, something inspiring, it is bound to find the right audience.” A fine balance attempted by few, AMPM's style is truly distinctive.