CONSCIOUS FASHION A pioneer of Australian design since 2004, ELK was founded by Marnie Goding and Adam Koniaras. A devotion to ethical and environmental practices has positioned ELK as a leader in responsible innovation for the fashion industry, leading the way in transparent business practices. ELK creates bi-annual collections that are informed by a conscious design ethos where simplicity and sustainability meets innovation. OUR TRANSPARENCY As a family owned and operated business, people are at the heart of everything we do. Our mission is to design and manufacture well-considered products that support traditional trades, a circular economy and are made responsibly, with regard for people, animals and the environment. To support our values, each year we publish the ELK Transparency & Impact Report. With years of research and training, a dedicated team and active industry participation, there are few other Australian labels with the depth of knowledge or all-encompassing commitment to redesigning their business. This report is an in-depth analysis which details how we operate as a fashion business and highlights our ethical and environmental journey. It looks at our international operations, our people and the culture that makes ELK a unique Australian brand. It serves as a public statement around our commitment to running a business with transparency, honesty and integrity.