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Angela Witmore
Associate Art Director at Kara
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Work Experience
Associate Art Director
May 2014 - Present · 10 years and 8 months
Company Details
2-10 Employees
The realization, acceptance, and celebration of being many things- not fitting into a specific mold, has been my personal journey and the starting point for KARA. I was born in Los Angeles and raised in Hong Kong with a very artistic Caucasian-American mother and a self-made entrepreneurial Chinese Father. Growing up, I naturally absorbed these cultures and my parent’s characteristics. I learned pretty quickly however, that physically and culturally I didn't fit into society's singular molds of Chinese, Caucasian, North American, artistic, entrepreneurial, progressive or traditional. I am in fact, a combination of all of them. My personal experience has made me acutely aware of how identity for many is multilayered. I am drawn t o creative expressions o f individuality and understanding how people imagine themselves free from stereotypes. When I started KARA, I chose the name from karaoke, which means empty orchestra in Japanese. I loved this idea of an empty space, where you are free to express your personality and creativity as you see it. I embrace this approach in the design of the bags and objects but also in the way I see them in relation to the wearer - empty surfaces onto which you can project yourself. I want the brand to celebrate this multifaceted individual and recognize that as a community, we also manifest a spectrum. Because of my background, I find that a lot of brands have one look, one focus– you really feel like an outsider if you don’t want to look that way. I want KARA to provide great designs with a sense of playfulness and with the attitude that you should wear the bag, the bag should not wear you.
Year Founded
2013
Social Media
Linkedin
Industry
Retail Apparel and Fashion
HQ Location
5 Rivington street West Unit store New York, NY 10002, US
Keywords
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