North Star is America’s leading place branding organization. We are passionate about the matchless qualities that define and shape each and every community. Using two decades of experience and perspective, we help client communities uncover and express their authentic story and inspire local action to achieve their preferred future. We brand and market downtowns, towns, cities, counties, developments of regional impact, regions and states for the purposes of economic development, tourism, citizen engagement and unification of community-wide public entities and partner organizations.