kyu (pronounced “Q”) is a collective of unique creative firms working with global organizations to build markets, environments, movements and brands. As a collective, kyu seeks to push the boundaries of what creativity can achieve. Our member companies lead the way in fields including transformational management consulting, human-centered design, storytelling, behavioral science, convening, and digital media—often working in collaboration for even greater impact. The cultural foundation of kyu is the concept of sei-katsu-sha: a concept that describes people not simply as consumers but as fully-rounded individuals with their own lifestyles, aspirations, and dreams. Headquartered in New York, kyu’s members include: ATÖLYE, BEworks, BIMM, C2, Digital Kitchen, Gehl, Godfrey Dadich Partners, Ghost Note, Haigo, IDEO, Kepler Group, Lexington, Napkyn, Neol, Public Digital, RedPeak, Rich Talent Group, Sid Lee, SYPartners, SYLVAIN, Upstatement, and Yard.