Vision - To establish, promote and secure Bentonville, Arkansas as the omnichannel retail center of the world. Mission - To create an ecosystem that connects leaders of all kinds – industry, community, student, educational, civic, investment and entrepreneurial – to help overcome omnichannel retail barriers through exclusive, insight-rich content. Purpose - In today’s dynamic digital landscape, shopper expectations and behaviors are constantly evolving. The shopper journey is a full omni-channel experience. THIS is your resource – your go-to hub – for demystifying the world of omnichannel retail. And there’s no better place in the world to bring that vision to life than in Bentonville, Arkansas. Unlike anywhere else, Bentonville is home to the world’s leading retailer, thousands of vendors representing thousands of brands, marketing agencies, shopper marketing experts, social media specialists, and so much more. Through the connection of experts across this powerful network, we’ll deliver the insights and resources you need to break down the barriers of omnichannel retail.