The Nitrous Effect™ is an independent agency collective of senior specialists that solve complex brand challenges better and faster than traditional holding company and multi-agency models. Our unique approach brings together the best minds from across disciplines to invent powerful, integrated solutions for some of the world's leading brands. We drive change and help executive teams align their organizations to maximize results. And, we reduce unnecessary costs, time and complications of managing multiple agency relationships. The Nitrous Effect includes CPG, UPBrand Collaborative, Vidzu Media, Evntiv, and Geniecast.