Cactus Brand Partners is a specialist consultancy and brand management business focused on building brand partnerships in the sporting goods industries. We provide strategic advice and programme management for sports rights holders and service providers in the licensing, merchandise, e-commerce, event retail, and event overlay sectors. Our experience includes working with America's Cup, The Birmingham 2022 Commonwealth Games, The European Tour, IMG Golf, The Isle of Man TT, The Jockey Club, The Rugby Football Union, Rugby League World Cup, Ryder Cup Europe, Saracens RFC, Solheim Cup, 2023 UCI World Cycling Championships, World Athletics, and World Rugby.