Sfier provides a new and innovative solution in the offline analytics market applied to HORECA sector, through the implementation and integration of Big Data, IoT, AI and Data Science technologies. The usage of Sfier’s platform allows HORECA brands to obtain an objective, quality and updated knowledge in real-time about the shoppers profiles in the point of sales. This knowledge makes possible the definition, execution and monitoring of measures to create much more efficient marketing campaigns and therefore, a differentiating factor in the sector. Partnering with Microsoft and TP-Link, Sfier has been founded in the digital transformation context with the purpose of solving a problem that affects to the brands on a daily basis, making complicated their operational management and not allowing to take advantage of their whole potential.