Convergent Media Group (CMG) is an American interactive agency established in 2001 in the US and launched the same year in Moscow as the company’s base of operations. With this global perspective, CMG has forged close partnerships with the world’s leading marketers and has also been a driving force in developing online pro-social marketing. One of the primary goals of any marketer is to build one-on-one relationships with the client’s consumer base. Convergent Media Group accomplishes this by establishing an ongoing dialog with key consumers who regularly contribute to brand development. Brands and products are integral parts of our lives. We acknowledge this not by selling to the consumer thereby adding to media clutter, but by providing consumers with content and information that helps him envision life on their terms.