Business Advantage International is an Australian-based publishing and communications company specialising in investment and trade promotion throughout the Asia–Pacific. It is responsible for Papua New Guinea's annual flagship business guide, 'Business Advantage Papua New Guinea', the http://wwwbusinessadvantagepng.com website, as well as a range of other resources designed to help international business people make the most of the Asia-Pacific's business environment. It is also host of the annual Papua New Guinea Investment Conference and consults to a number of blue chip companies in the region on branding and communications. In July 2014, Business Advantage International became publisher of Paradise magazine, the in-flight magazine of Air Niugini, PNG's national airline.