At Names & Faces we build software that helps leaders better understand who is who, where everyone fits in and how to get in touch with the people in their organizations. If you’ve ever been part of an company with more people than you can easily remember where things are changing all the time — new people, new teams, new roles and new initiatives — you will have experienced the awkwardness, frustration and limiting behavior that comes with the territory. What you’re feeling is a sense of predictable social and functional failure. It is caused by not knowing who is who on your team, not knowing who fits in where or who is responsible for what, not knowing who might be able to help when you need a hand and not having the ability to get in touch with the right person at the right time. This is a problem experienced by everyone from the CEO to the new joiner in almost every organization on earth of more than 50 people.