AP
Andrew Potts
Vp, Crm Strategy at Publicis Hawkeye Canada
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Work Experience
Apr 2021 - Present · 3 years and 9 months
Vp, Crm Strategy
May 2022 - Present · 2 years and 8 months
Director, Crm Strategy
Apr 2021 - May 2022 · 1 years and 1 months
Sr. Strategist
Sep 2019 - Apr 2021 · 1 years and 7 months
Company Details
51-200 Employees
We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available. We're subject matter experts in three key areas: Strategy & Insights - Strategic visioning and planning - Positioning, branding and messaging strategy - Acquisition, retention and loyalty strategy - Copy testing, benchmarking and brand tracking - Customer journeys and experience mapping Creativity & Content - Insight-based creative briefs - Full, multi-channel campaign development - Integrated content development - CRM and targeted communications - Social media and community activation and management Data Intelligence - Customer, competitive and market insights - Primary, secondary, quantitative, qualitative and ethnographic research - Database segmentation and cluster analysis - Digital technology and marketing strategy - Online customer experience / mapping and information architecture
Year Founded
2015
Social Media
Linkedin
Industry
Advertising Services
HQ Location
111 Queen St E Ste 200 Toronto, Ontario M5C 1S2, CA
Keywords
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