Morris Hargreaves McIntyre is an international strategy and insight consultancy. We work with charities, heritage and cultural groups of all sizes to develop their audiences and organisations.  Our work transforms how our clients see their world. We create a shared language between board members, production teams, curators, programming and marketing. We help define purpose and embolden organisations to stretch their ambitions. We re-energise their strategies for income generation, audience diversity and organisational development. We're fascinated by what makes people tick. MHM's unique psychographic segmentation system, Culture Segments, is used by hundreds of organisations worldwide - from Sydney Opera House to Shakespeare’s Globe to Cooper Hewitt Smithsonian - to better understand the motivations and values of their target audiences. Our clients are looking to connect more people, more deeply with their causes. We fuel their success. www.mhminsight.com @mhminsight