For the last 20 years FreshBritain have pioneered Brand Design. Our expertise is in how to design a brand to create value, scale and exit. We have designed over 200 global brands and we work within an ecosystem of private equity capital, intellectual capital and brand capital. We understand that: 85% of human decision making is subconscious, it takes us 7 times quicker to feel than to think. By 2030 60% of Earths disposable income and 63% of Earths economic growth will be Asian. By 2030 90% of consumers will shop using online channels. That today Gen X accumulate status, Gen Y accumulate experience, And Gen Z accumulate content. Brands need to be designed with all this in mind. Designed to create meaningful consumer relationships. To move beyond commercial gain to communal gain. To make create enduring value and sustained success. This is Brand Design. This is FreshBritain.