Apple and Pear Australia Limited (APAL) is the peak industry body and non-profit membership organisation that supports Australia’s commercial apple and pear growers by: > Improving orchard productivity and grower profitability through Future Orchards® > Creating export market opportunities > Promoting industry interests with Government, retailers and other relevant bodies > Collecting and analysing industry data > Delivering new varieties to commercialisation > Providing industry communications > Connecting growers nationwide APAL is also the owner of the world’s leading fresh produce brand, Pink Lady®, in over 100 countries. *APAL's social media engagement is partly funded by Horticulture Innovation Australia Ltd using the apple and pear industry levy funds from growers and matching funds from the Australian Government.*