Upp’s retail decision intelligence makes fast, smart advertising decisions in real- time and drives unparalleled profitability and performance on Google Shopping. We help retailers sell more effectively, and provide certainty of outcomes. Our unique technology scales Google Shopping: improving eCommerce performance, whilst reducing retailers' total cost of operations. Our clients already enjoy a distinct competitive advantage from Upp’s automation and insights. (on average a 52% increase in revenue in 2022) CFOs finally have the complete commercial picture that’s been missing and CMOs have the clarity needed to improve performance and justify decision-making, combined with the reliable automation of advertising decisions and optimisation of their entire inventory on Google Shopping.