In October 2014. Ensighten, the leading global omni-channel data and tag management provider and company behind the Agile Marketing Platform, announced it acquired Anametrix, the first cloud-based, award-winning multichannel marketing analytics platform. Anametrix enables marketers to unify and analyze data across paid, owned and earned media to optimize marketing decisions. Ensighten’s leading open marketing platform is changing the way brands collect, own and act on data generated across the customer journey in real time. Anametrix adds the industry’s premier multichannel marketing analytics technology to the platform. Marketers will now have a much richer set of data and analytics, resulting in better insights from which to tailor consumer experiences, and optimize budget allocation and marketing mix decisions. For more information, please visit - http://www.anametrix.com Follow the company on Twitter - @anametrix.