4DMedical is transforming respiratory imaging through the application of truly disruptive technologies capable of revealing lung function and motion throughout every point of each lung. Researchers, clinicians and patients gain insights into respiratory function that existing modalities cannot provide -- informing diagnoses and empowering decision makers. Our unique XV Technology quantitatively reveals patterns of regional lung function in a four-dimensional and highly visual manner. This expertise in measuring and reporting ventilation (V) is now extending into perfusion (Q), utilising existing and widely available X-ray and computed tomography [CT] imaging infrastructure. Better information means better outcomes.