DEEP-ROOTED IDEALS AND VALUES • A family business The manageable scale of our company withstands international expansion and finds its reason for existence in the daily commitment to hairdressers that began in 1945 • Our mission The success of hairdressers, in their capacity as stylists and entrepreneurs • 100% made in Italy Creativity, good taste and style: the very essence of Italy, highly valued all over the world • Attention to people A unique project based on common goals to be shared with staff and customers alike RESEARCH AND QUALITY PRODUCTS • Major investments in research and in the development of cutting-edge formulations • The highest standards, thanks to carefully selected raw materials and a field-proven series of checks and controls • State-of-the-art production technology • Consultancy from prestigious Italian universities and US scientific institutes • Framesi Interiors: refined designs for welcoming and functional salon furnishings and fittings • Framesi Accessories: safety, ergonomics and top quality applied to implements for professional use ITALIAN STYLE FRAMESI AND ITALIAN STYLE ENERGY: TWO INTERNATIONALLY RENOWNED STYLING TEAMS • The collection: a yearly research project into colors, volumes and styling designed to propose the latest trends and satisfy the public’s expectations • A unique and original cutting method that optimizes the quality/time ratio and ensures economic advantages for the salon • Fashion, technique and style in a series of seminars, the contents of which can immediately be implemented in the salon TRAINING, ESTABLISHED FRAMESI PROGRAMMES AND SPECIAL PROJECTS • A wide choice of technical, stylistic and business seminars with which to build a training pathway customized to individual interests • The reliability of experience and a clear vision of the future in a calendar of courses, seminars and great events • Some of the best-tried and most effective teaching methods in the professional training sector