Sidea is a professional supplier of fitness and functional training equipment, born out of a passion for sport and movement: pursuing goals with unwavering commitment in observance of a higher ethic has been the culture that inspires and guides the company’s work and choices every day. Quality. Reliability. Coherence. Competence. Esthetics. These are some of the main keywords in Sidea’s concept of training, which are the results of a non-stop work of innovation and research conducted in collaboration with top specialists of functional training and equipment design. The combination of these features has made Sidea the leading Italian company in its field, a goal reached through professionalism, responsiveness, efficiency and which is bringing results in terms of constant growth. A key role is played by Sidea’s warehouse, whose extension (approximately 400m2) allows to optimize the order procedure and to reduce consistently the delivery time. Mission: The company’s role in this vision is to provide the accessories, the tools that may help people to fully achieve their potential. The focus is not in the single muscles, but in the movement, which fully join the concept of functional training. The fields of applications of these ideas spread from personal training to sports preparation, from physical rehabilitation to weight loss and esthetic purposes. These concepts converge in Sidea’s mission: - To offer a vast range of products to meet any need, any training level, any athletic preparation and motor activity - To provide equipment that shall be simple, high performing, essential, useful and authentic - To build high quality customer relationships and to reinforce our leadership through constant investments in education and innovation