Our journey starts in 1938 thanks to the talent and intuition of our founder Our history , The talent and intuition of Toccomagico’s founder, Amulio Sarra, set our journey in motion in 1938. Passionate about hair products and always aware of the more recent trends and more advanced techniques, Amulio Sarra created two tools that have revolutionised the world of hairdressing: the hair straightener and a brush with a hidden ink reservoir to touch up white hair, camouflaging it through a real and unique ‘Toccomagico’ (literally, magic touch). Tradition and solid experience have been passed from generation to generation and have provided our products with high levels of quality, which was recognised over 10 years ago by the ISO 9001 international certification for the ‘production and marketing of haircare products and for the support and training provided to hairdressers’. The label ‘Made in Italy 100% Certificate’ and the use of GMP – Good Manufacturing Practices ensure that our products fully comply with the most stringent standards in terms of quality assurance and with international regulations regarding their composition and safe use. Toccomagico is proud to have developed over one hundred haircare products specifically designed for professional use. And research continues…