Folli Follie was founded during the ‘70s by Lucia Schiavi and Giuseppe Galli. With their shared fascination for fashion and jewelry they opened an accessories boutique in Mantua city center. Between the ‘80s and 2000 the name Folli Follie became more well-known throughout the north of Italy, thanks to the opening of new boutiques in Brescia, Verona, Bologna and Riccione. Today the Galli family owns more than seven boutiques across Italy, each one reflecting the brand’s core values: focus on the customer, highly professional staff, recognizable packaging, accuracy in the exposition of products. The historic boutique in Mantua embodies the identity of the Folli Follie brand and has become the reference point for luxury fashion shopping in northern Italy. The Folli Follie boutique in Verona is a place where clothing and accessories unfold in a spectacular historical context, just a few steps away from the majestic Arena of Verona. The Folli Follie boutique in Riccione was inaugurated in 2004. The city, located on the Riviera Romagnola, is well known as one of the main seaside resorts in Italy. FR Boutique was launched in 2017 and has a distinct ‘20s feel, born from the collaboration between Folli Follie and Ratti. The most recent boutique to join the Folli Follie family is ONE-OFF in Brescia. Full of innovative and modern fashion design, it is the result of the partnership between Folli Follie and G&B. Last but not least, Folli Follie’s digital alter ego is TheDoubleF. A double F for Folli Follie and Forefront of Fashion. From March 2017, Folli Follie has been present online through an upscale e-commerce platform for both men and women hosting over 180 must-have brands.