We are a community of professors, researchers and experts who deals with design cultures and their continuous innovation. We operate in the University of Bologna through teaching activities, Research and in the Third mission. The task of the Advanced Design Unit is to incentivize, increase and promote the synergies between design education and the productive and social context. Since its foundation in 2014, the Advanced Design Unit has maximized the activation of multi-level relationships between companies, organizations, institutions and courses in Design. The dissemination of design practices and specific tools allows businesses and local authorities to encounter advanced design research in order to anticipate future scenarios, new models and processes.