When Stephen Wilson started Anita Goodesign almost 18 years ago, his goal was a simple one; to create the best designs in the industry and make them affordable to home embroiderers. With an immensely talented staff, and a completely “in-house” process from conception to completion, he has been able to accomplish that goal and remain the leader in home embroidery designs with affordable prices. Our Mission: To bring fun and creativity back to home embroidery with gorgeous designs and affordable prices.