Be is wholly owned by five likeminded partners who relish in the business of hospitality and have a shared passion for entertaining, socialising, great food and standout experiences. Be is positioning itself as go to destinations where every guest is treated as a friend of the family, creating an experience that brings them back time and again. Harnessing the power of feeling good, Be want to inspire guests to take time out and be kind to themselves. The board champions operational excellence and has created an environment that evokes flare and encourages and nurtures individuality. The roll-out of the Be brand through acquisitions and diversifying into the medicare sector is on the agenda along with current weighty capital investment at Hoar Cross Hall in Staffordshire and Eden Hall Day Spa in Nottinghamshire.