„JA Lithuania" (in Lith. „Lietuvos Junior Achievement" (LJA)), established in 1993, is a non-profit organization, which promotes and executes various theoretical and practical educational programs of market economy in Lithuanian schools. „JA Lithuania" is a member of the Junior Achievement Worldwide, which was established in 1919. Mission of LJA is to inspire and educate young Lithuanians to value free enterprise, to understand business and economics, to develop entrepreneurial and leadership skills. Young people should be allowed to believe in their own creative powers and use them as a basis for creating value, developing workplaces and taking responsibility in the community. The ultimate goal is to direct young people’s attention to their own possibilities to improve their living standards and change their lives. No less important goal is to spread know-how about business and foster favourable conditions for cooperation between school and businesses.