We are the leading platform in the management and consolidation of lifestyle and premium fashion brands - the iconic brands - in Brazil. We started off with the objective of consolidating Brazil’s fashion industry which, in recent years, has seen a decrease in informality and high growth, driven by the country‘s social and economic milieu. Our focus is on the acquisition, development and professionalized and efficient management of renowned premium brands with the potential for high returns, innovation, ample distribution and visibility in Brazil. Our brands are the leaders in their respective segments and are associated with top quality innovative products and a sophisticated and much desired lifestyle. The mix of iconic brands in our portfolio, our professionalized management model, our acquisition strategy focused on renowned premium brands, the extensive reach of our nationwide multichannel distribution network and a flexible production model have enabled us to achieve solid financial and operational growth. Ellus - www.ellus.com Richards - www.richards.com.br Salinas - www.salinas-rio.com.br Alexandre Herchcovitch - www.herchcovitch.uol.com.br 2nd Floor - www.2ndfloor.com.br VR São Paulo - www.vrsaopaulo.com.br Bobstore - www.bobstore.com.br Mandi - www.mandi.net G-Star - www.g-star.com TommyHilfiger - www.tommy.com (joint venture)