Market-Partners works with organizations to enable them to rethink their business, develop powerful marketing strategies and adopt ultra-effective sales approaches all based upon how their customers buy, and why they don’t. Over the course of the last ten years we have studied over 1,200 companies and have talked, in-depth, to over 1,600 individuals about exactly how they buy. Based upon our research, we have created a methodology for decoding how any market will buy. We then use this map of the Customer Buying Journey to enable our clients to develop their business strategies and to align marketing and sales investments to how their market buys. We believe that many of today’s selling approaches and marketing initiatives simply do not go far enough. They may gain a customer’s interest but they fall short in gaining an organizational commitment to buy. Success in today’s market is through looking beyond the internal aspects of sales and marketing approaches to the external reality of how customer’s actually buy. We call this Outside-In Revenue Generation. We have been working with clients since 1995, from start-ups to industry giants including Oracle, Cisco, Xilinx, Infor, Seagate, Cardinal Healthcare, VHA, Ascent Healthcare, Donnelley Financial, Sysco, Pearson Education, IDS Med, zSpace, Novasom, Cooper Surgical, Onkos, Exagen and many more.