So, what is 3:11 Project? The short answer is we are a 501c3 charity that helps local people in need by using social media for social good. But the truth is, 3:11 Project is an idea brought to life as a movement. 3:11 is not just a name…it’s a verb. When you act with compassion, friendship, and service you are “3:11ing.” When you are 3:11ing, you are kindness in action.