Providing customer insights with best-of-breed analytics and measurement techniques. Advantage 1 Analytics is committed to helping you understand and take action on the data you collect online, in-store, from your partners, or any other source.We leverage customer intelligence and turn it into concrete strategies that increase revenue. We pinpoint your most valuable audiences and key selling insights, both online and offline. Combining predictive and segmentation techniques with web and social media analytics to define and track key metrics, we arm you with the ability to target, track and measure your initiatives across multiple channels. We believe marketing is an investment and every dollar spent must be accounted for. We help you determine the Return on Investment (ROI) on your marketing spend across the entire spectrum of media. We then work in strategic partnership with you to optimize your marketing mix to deliver highest ROI possible.