Britnell was built around the premise that the Canadian internet retail market is under-served and will grow meaningfully in the next 10 years. We believe there is a real opportunity to better serve Canadian consumers through a direct-to-home delivery model from online retail environments. All of our enterprises operate within this industry. Our core businesses include: - Healthwick - Direct to home adult incontinence and healthcare supplies - Geri Fashions - Adaptive and conventional clothing for seniors and mobility-challenged consumers - Books for Business - Professional books and course materials for students and trade organizations.