SALA Entertainment is a subsidiary of Veda Holding in Saudi Arabia that specializes in entertainment for all ages to create unforgettable immersive experiences. With a strong track record of owning and operating world-class facilities locally and globally. SALA Entertainment started its journey to entertain the local community and families in 2012, With the first Billy Beez branch. Since then, it has expanded its offering with brands such as Sala City, Karting, Sala Laser Tag, KidZania, Billy Beez, BOB's Famous, and Metaverse, with over 38 facilities across the Kingdom. As the company ventures further into the entertainment industry across the Kingdom, it will continue introducing world-class entertainment that sets unprecedented standards of excellence to ensure that every visit is a genuinely joyful and memorable experience.