Founded in 1999, RateIntegration established itself in the early part of the decade as the industry leader with PriceMaker™, an innovative real-time, rules-based and massively scalable event processing platform. PriceMaker was widely adopted for charging, rating, loyalty, billing and settlement solutions at Tier 1 service providers around the world. The Company’s flagship product, RLM, is the industry’s leading next-generation Customer Loyalty Management solution enabling service providers to move beyond traditional campaign management to real-time, personalized and interactive loyalty promotions resulting in reduced customer churn, increased revenue per customer and new customer growth as well as revenues through partners and mobile advertising. RLM empowers business users to define, manage and launch any loyalty campaign or promotion without on-going IT programming support. RLM is the industry’s real-time, next-generation Customer Loyalty Management solution that not only supports traditional mass-marketing and segmentation report based campaigns but also supports dynamic, targeted and personalized campaigns, super-segmentation for viral, network and community based marketing and partner orientated campaigns. RLM is a “next-generation” solution because it empowers business users to define, manage and launch loyalty plans or promotions without any IT programming and because it can be implemented rapidly without changing or replacing any of the incumbent systems. RLM is being adopted rapidly in the marketplace by telecom operators worldwide to reduce customer churn, accelerate new customer growth, increase revenue per customer and increase revenue through partners. RateIntegration’s headquarters are in Research Triangle Park, Durham, NC, USA, and they are complemented by a worldwide presence with office locations including New Jersey and California in the USA, Cochabamba in Bolivia (CALA), London in the UK (EMEA), Hong Kong and Kolkata, India (APAC).