Metrix is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from. Metrix lets users access tools that help them understand and analyze what customers are doing in their client’s app. Metrix platform also has a fraud prevention module that helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.