Dentsu has integrated performance agency iProspect and media agency Vizeum to create a new, future-focused, agency under the iProspect banner. By integrating these two award winning agencies, dentsu brings Vizeum’s media strategy, planning, brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance know-how. The new iProspect will draw from the broader dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialised teams with resources from across the network.