CUTS International (Consumer Unity & Trust Society) began its journey in 1983 in Rajasthan, from a rural development communication initiative, a wall newspaper Gram Gadar (Village Revolution). This monthly is published regularly and has been instrumental in providing a forum for the oppressed classes to get justice. On seeing Gram Gadar, Rubens Ricupero, the immediate past Secretary-General of UNCTAD observed: “It confirmed my view that often the simple lack of awareness lies at the root of so much misery”.