The Gift Card & Voucher Association (GCVA) is the trade body and membership organisation for gift cards and vouchers. The association represents the key players in the industry and promotes best practice for the benefit of gift card issuers, services and consumers. The GCVA's role is to protect and promote the gift card sector: keeping members up-to-date with trends, issues, challenges and opportunities; advocating on key legislation and regulation; creating opportunities for business development; commissioning relevant research; collaborating with stakeholders; delivering networking & events; and promoting the high-quality businesses that join GCVA. For more information and to join, please visit www.gcva.co.uk