Laurent Ferrier offers alternatives to all devotees of classic mechanical watchmaking. The brand develops movements crafted in harmony with the finest traditions, while enriching them with high-performing and genuinely innovative technical attributes. Designed for devotees of pure values, it revives and updates horological fundamentals – a renewal of origins that positions Laurent Ferrier as a well-respected member of the exclusive circle of mechanical Haute Horlogerie. In 2008, Laurent Ferrier founded a watch brand dedicated to traditional fine watchmaking. He set himself the challenge of developing totally innovative movements driven by a completely independent approach. The calibres are all designed, assembled and adjusted within the Geneva workshops, in accordance with classical aesthetic yet mechanically avant-garde values. A world apart from the frenzy of design trends and the quest for originality at all costs, Laurent Ferrier is rethinking the fundamentals of traditional watchmaking. The young company harks back to the origins of this expertise, while lending its own contemporary vision of movement construction. This recent development guarantees a degree of precision and reliability bordering on perfection. Laurent Ferrier immediately opted for excellence and rapidly earned chronometric-precision certification from the Besançon Observatory.