Altavia Paris is a part of Altavia group, the first international independent group specialized in sales communications for retailers. Founded in 1983 by Chief Executive Officer Raphaël Palti, the group offers tailor-made Sales Activation solutions. Nowadays, sales communications effectiveness lies in the unique relational alchemy which enables retailers to forge fruitful links with their customers. This relational alchemy requires day-to-day nurturing, enrichment and transformation. Altavia provides more than 300 international leading retail companies and brands with innovative and efficient means to activate their business. Altavia group operates in more than 30 countries and employs more than 2,500 people worldwide.